When it comes to SEO and top keyword rankings it can be a bit of a mystery to most. It has been abused in years past and often comes with negative connotations of black hat or snake oil. Truth is, Google has a clear algorithm with over 250 different ranking signals that influence how well (or poorly) you will rank for any given keyword.
To make it even more daunting they’re changing just a little bit nearly every single day. For business owners, this is impossible to keep track of. Their job is to run their business, not study every algorithm change by Google.
Thankfully, Kasia at Business 2 Community has our back.
In a recent post she broke down the top 3 ranking factors we need to be aware of for 2017. These three carry so much weight that even if you ONLY get one of these right you’ll end up ranking pretty well for more keywords.
Take it away Kasia…
Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way.
Google is also gaining greater access to big data through the search results, Google Analytic accounts, and Androids. Google can now easily reformulate its ranking factors in order to monitor even the most subtle signs of user satisfaction.
SEO has been taken to the next level
Each business niche today has its individual standards of a high-quality site, and different requirements need to be met to boost visibility. We can observe various SEO best practices among the different industries, and the best part is, sometimes it’s not a matter of industry but a specific query.
For example, a local business needs a well-optimized Google My Business listing, local citations, plenty of positive local reviews, consistent NAP (Name, Address, Phone), a geotag to show a business’s exact location with directions, business-related rich snippets, well optimized title tags, descriptions for local keywords, etc.
On the other hand, an e-commerce business that operates globally needs optimizations on a different scale. Global companies need diligent – human – translations, a user-friendly website structure for each location and straightforward navi. They also need to host site versions on a local IP, link to local content relevant to the specific country, build links from local resources and connect with local search engines – Baidu if China, Yandex if Russia, etc.
Most of the known (revealed) ranking factors, which can be found in Google’s 200 Ranking Factors: The Complete List, for instance, are still up to date; but their level of importance has already changed or is currently changing.
Let me explain…