This client provides insurance around the world and is a publicly traded NASDAQ company. As competition in this space grew they struggled to maintain a dominant presence across the organic search landscape.
Organic search traffic is now drawing in more visitors than ever before in company history and new member enrollments are up 63% Year-over-Year.
Our audit found a number of technical SEO issues across subdomains, blogs, and lack of SSL usage (HTTPS). This was hindering the site from being fully crawled and indexed properly by search engines.
Secondly, most content was geared for bottom of the funnel visitors, meaning it wasn’t clearly speaking to those still in the awareness and research stages of the selection cycle.
We ran a full page-level content audit to identify specific areas for improvement. This ranged from content pruning, internal linking updates, on-page SEO and metadata changes, to technical SEO improvements including page speed, SSL certification, updated XML sitemap and robots.txt files.
Once we built a more sound foundation in terms of technical SEO we ran keyword research to identify high search volume topics to drive more traffic for top-of-funnel searches.
Now that search engines were able to crawl, index, and rank content more easily the new articles we created found page 1 rankings within the first two weeks of publishing which brought in 1000s of new visitors discovering our client’s brand and product for the first time.
This was a big win for brand awareness, increasing traffic, and ultimately contributed to a 63% improvement in enrollments from organic traffic.