In this post I’m going to share exactly how to get more traffic to your website with a simple three step process.
I’m also going to show you a real-life example of how I used this strategy to go from zero to over 8,000 new impressions in just one month for competitive keywords like “best seo.”
Let’s get into it…
Where to Start
Launching a new website, new service or new product can be a daunting task for business owners. Follow these steps to help focus your efforts toward your highest opportunities.
Step #1 – Research
If you have any existing content on your website there are immediate opportunities right under your nose. You just need to know where to look.
Start by identifying the topics (keywords) that Google already sees you as an authority for and leverage those.
To do this I used a tracking tool by Unifusion to navigate to the Search Rankings tab. This can be done within Google Search Console as well.
Sort these results by “impressions” to see which phrases are triggering your website to appear in search results most often. See image 2.
My website was only a month old, but there was enough published content to identify which queries triggered most of the impressions on Google. These were phrases like “best seo tools,” “seotool”, and “longtail keyword research.” See image 3.
These phrases had grabbed over 100 impressions even though the average position was between page 6-10. This told me that if I could improve the average position I could quickly boost the overall impression count.
Rather than focusing on other services I focused on the low hanging fruit first. As a new website, I’m still desperate for traffic. So I took a deeper look.
Step #2 – Prioritize
In terms of impression share, it was a close call between “best seo tools,” “seo tool,” “long tail keyword research,” and “semrush guide” so I needed to carve out the best opportunity among all these.
After a quick analysis using Google’s keyword planner it was clear that “best seo tools” earned the most monthly searches. See image 4.
Step #3 – Execution
Using a vertical marketing strategy I created a content plan that followed the information architecture from image 5.
This led me to writing about various topics surrounding “best seo tools” and setting the appropriate internal link structures. These pages included:
- The Best SEO Tool on the Market
- 7 Competitive Research Strategies Using SEMrush
- Best SEO Tools for Finding High Traffic Keywords
- Best SEO Tools for Finding Your Competitors High Traffic Keywords
- Best SEO Case Studies for 2017
Just one month later my impressions for all “best seo” related keywords had more than doubled. See image 6.
Within ONE MONTH impressions shot to over 8,000 and is continuing to grow each month!