How to Set Up Content Grouping in Google Analytics

Over time there gets to be an overwhelming amount of content on a website. Organizing content into groups can help clarify how effective each page is and serve as a helpful alert when old content drives new traffic or sales.

Potential content groups might include pages that are:

  • Meant to drive a specific conversion
  • Written about a specific topic
  • Created by a particular author
  • (the possibilities are endless)

In this post you will learn two important things about Content Grouping:

  1. How to it set it up in Google Analytics
  2. How to create a custom dashboard for quick access to the data


First, open the admin panel of your Google Analytics dashboard. Under the right column (View) choose Content Grouping.

Set up content grouping in Google Analytics 1


On the next screen there will be a big red button that says, +New Content Grouping. Click it!

Set up content grouping in Google Analytics 2


This is where you’ll set up the new Group. First, give it a name. In this example I’m choosing to include content that promotes our SEO setup services. (As opposed to monthly reports, tools, affiliate partners, guest authors, etc.)

Set up content grouping in Google Analytics 3


Scroll down the page under, Group Using Rule Definitions, then name the new rule. Next, define the rules by entering the pages to be included in this group. You can use grouping parameters such as, ‘starts with’ to collect all pages within a particular page path. For example, if you choose ‘starts with’ > /blog/ then all blog posts will be included in this Content Group. (Assuming the permalink for posts are set to: /blog/post-title/)

Note: If including the homepage be sure to set your grouping parameter to ‘exactly matches’ > /. Otherwise it will include every page that begins with a slash. (Which is all of them!)

Once you’ve entered all the pages you want captured in this Content Group, select Save.

Set up content grouping in Google Analytics 4

Repeat steps 1-4 to set up more Content Groups. Next we’ll setup a custom dashboard to quickly access the analytics for each Content Group.


Leave the Admin panel and choose the Reporting tab at the top of the screen. From the left panel under Dashboards, choose +New Dashboard.

Set up content grouping in Google Analytics 5

STEP 5.1

When the new dashboard loads you’ll be asked for some preliminary information. In this scenario, just choose ‘Blank Canvas’ and name it Content Groups. Then click, Create Dashboard.

Set up content grouping in Google Analytics 5-1

STEP 5.2

Select +Add Widget from the upper right navigation. Each Content Group you created will be represented through one of these “Widgets.”

Set up content grouping in Google Analytics 5-2


Follow the settings from the screenshot below to configure the widget. You need to choose TABLE in order to access the options for displaying the Content Group data, but you can decide which metric you’d like to see. I’ve set mine to show Sessions and Total Events. (You must have Event Tracking setup to use that feature.)

I also prefer to set a ‘Don’t Show’ filter for results with (not set). I don’t find this information useful and would rather not include it in my dashboard.

Set up content grouping in Google Analytics 6

When you’re done select Save.

Set up content grouping in Google Analytics 7

Analytics are available instantly for your new Content Groups. The new dashboard now displays traffic information segmented by these Content Groups so you can measure which areas of your website are failing or succeeding.

If you run into any problems or would rather have us set it up for you contact us directly, or visit the pricing menu for more options.