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How to Do a Keyword-Driven Content Audit

As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we’re done with one piece of content, we’re on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics Read more about How to Do a Keyword-Driven Content Audit[…]

An SEO’s Guide To Becoming An Excel Power User

Microsoft Excel is likely the most used program for SEOs. We use the platform for compiling and filtering massive amounts of keyword research, Google Analytics data, Search Console metrics, and additional API plug-ins before creating charts, tables and graphics that can be used to present our findings through a digestable presentation. Getting Started: Build Your Excel Skills Read more about An SEO’s Guide To Becoming An Excel Power User[…]

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Tricky (and free) SEO Keyword Tools to Find Hidden Keywords

The days of gathering useful keyword information is long gone, but with a little extra elbow grease there are still methods for uncovering valuable keyword data. Today’s post contains a FREE masterpiece template for setting up an API within Google Sheets to organize in-depth keyword information from both Google Analytics and Google Search Console. This step-by-step Read more about Tricky (and free) SEO Keyword Tools to Find Hidden Keywords[…]

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How to Optimize for Every Major Search Platform

If you do a Google search for nearly any topic in your industry you’ll see a lot of the same websites showing up again and again. Think about it, Amazon, Facebook, Trip Advisor, Yelp, Quora – there’s a lot of familiar faces. These companies host some of the largest online directories and support nearly 100% Read more about How to Optimize for Every Major Search Platform[…]

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How to Control How Your Content Looks in Social Media Shares

Social Sharing Made Easy Tired of seeing your social share look like this? When it could look like this: Today, thanks to our friends at BruceClay.com, you’ll learn how to quickly optimize your social media sharing options to improve click-thru and capture more real estate in your followers feed. Have you ever pasted a link into Read more about How to Control How Your Content Looks in Social Media Shares[…]

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How Long-Tail Keyword Research Got Me 61,379 Pageviews

My Personal Successes with Long-Tail Keywords Long-tail keyword research might be the most important thing to understand when it comes to generating massive amounts of organic traffic. By the end of this article you’ll know: What long-tail keywords are and why they’re important Exactly how I generate traffic with long-tail keywords The best tools for finding real Read more about How Long-Tail Keyword Research Got Me 61,379 Pageviews[…]

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Best SEO Tools for Finding Your Competitors High Traffic Keywords

This is the second in a 2-part series exploring how to use both free and paid SEO tools to leverage your organic traffic to its fullest potential. Organic traffic is also known as earned traffic or non-paid traffic. It has the potential to deliver new visits for years to come, unlike paid advertising which stops Read more about Best SEO Tools for Finding Your Competitors High Traffic Keywords[…]