When it comes to marketing online, the money is in the list.
Don’t let it happen to you!
This post is about how a brand new company collected 100,000 email addresses in one week!
Use this case-study to get your email marketing processes in place in today. The sooner you do that, the sooner you can monetize.
Jeff Raider shared this story with Tim Ferriss back in 2014, but many of the principles are still 100% relevant today. It even includes the email templates, source code, and lessons learned that you can use to replicate his success.
With all that said, I’ll let Jeff explain the details.
We can’t launch to crickets
We opened the digital doors of our shaving brand, Harry’s, in March of 2013. In the weeks leading up to the launch, there was one persistent worry: Were we going to launch to crickets? Would anyone notice?
Thanks to what you’ll learn in this post, our first week at Harry’s was a huge success. We were inundated by tweets, emails, and—our favorite—customer phone calls. It was an incredibly exciting time.
Much of the success of week one was due to what we did beforehand. One week before our e-commerce site went live, we had gathered emails from nearly 100,000 people who were eager to learn more about Harry’s.
We had collected those email addresses thanks to a one-week long prelaunch campaign, the focus of this post.
Just one large disclaimer: we can only share what we did. We’re sure we made lots of mistakes (we make them a lot) and have no doubt you’ll be able to improve on our template.
Now, without further ado, here we go…