How to Rank in “People Also Ask” Boxes

Today we dive into a piece of Google Machine Learning.

We’ve seen more and more methods for ranking #0 in search results lately. You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs).

Infinite \Infinite \These People Also Asked (PAAs) boxes have seen a 1,723% growth in SERPs since 7/31/15.

Compare that to featured snippets, which have seen only a 328% growth since that timeframe.

Research has also shown that a single PAA can show up in 21 unique SERPs! These stats make it clear that there is new opportunities in the battle for SERP real estate.