Over 95% of companies we work with are either overpaying for dashboard conversion reports or they’re far under-utilizing the capabilities within their Google Analytics account.
The majority of websites we see, and there’s been 100s, do not have useful dashboard metrics setup for their business. And honestly, it’s not their fault.
It’s complicated to manipulate massive amounts of data inside Google Analytics to show you things that matter most, to YOU. There are no one-size fits all approaches because what matters most can be completely different from business to business.
It’s also quite technical. The setup is full of include/exclude parameters, regular expression codes and custom labels that need to be applied.
It’s because of this difficulty that most companies stick with the default reports that only share overall metrics. Don’t get me wrong, the 10,000 foot view is good for a quick glance, but going one-level deeper to the 5,000 foot view or a 1,000 foot view is where you start seeing actionable data.
This is the type of data that drives strategy and provides the level of insight that allows you to make smarter decisions in tomorrows meeting.
I’m about to share real examples of our conversion dashboards to illustrate the depth of meaningful information you can have available to you. These are just a few options, but there are literally hundreds of different widget and data views that we can calibrate to your needs.
Our reports are only $20 per month and have an ROI worth $1,000’s in actionable insights.
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Let’s start with the image above. I like having this information at the top of my report so I can quickly see how my primary and secondary conversion points are performing.
The table in the center illustrates Events, or actions taken by my users. With custom event tracking setup I’m able to see how deep users are scrolling on my pages, which exact pages my form completions and social interactions occur on, and even which of my PDF downloads have been requested.
This is great at-a-glance information!
I also set my report to show me direct comparisons to the previous time period. Which can be set to compare week-to-week, month to month, year to year – or any other custom dates you choose.
As you can see below, this lets me quickly see if conversions are increasing or decreasing. In either case, I can dig deeper to find the cause of the difference.
Conversion by Day-of-Week & Time-of-Day
The next conversion table I like to use shows how many visits and phone calls came in – listed by day of the week. This gives me quick insight on things like daily budget adjustments and phone coverage for popular times throughout the week.
We can also report the time-of-day each of these occurred!
Visitor Demographic & Preferences
Moving down the report I’ve captured demographic data of my visitor. I can set this information to ONLY show data on people who converted, or leave it to show data for all visitors.
The demographics information tells me the average gender and age ranges of my audience. Obviously the better I understand my visitor the more I can customize my content to their unique interests.
Secondly, I also see how many users are visiting via desktop, mobile or tablet. Again, this helps me create content customized to their preferred devices.
All of this helps provide a better user experience for my audience – which will ultimately lead to more conversions.
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If I’m running mobile ads or I’m tracking my app analytics I can also break down the specific type of mobile devices my audience is using.
This helps me identify any known issues across different devices, browsers and screen sizes.
Social Media Performance
The next section keeps me aware of how my social channels are contributing to visits. I can compare this information to the previous date-range or simply track growth trends over time.
When running social awareness campaigns across different platforms it’s nice to have a simple graph in place that let’s me track the progress of them all at a glance.
Visits by Location Reports
Lastly, I include snapshot of where my visitors are coming from and a comparison table to see if there are drastic changes from a particular location – like the big increases from London and New York in the screenshot below.
This helps me identify unusual activity, like the visits from New Dehli, Bengaluru and Mumbai in the screenshot below. Sometimes this helps me identify referral spam which I can then block from crawling my site.
You should have a better understanding of the level of detail we include in our monthly reports. As I mentioned above, this is a SMALL sample of the data that’s possible to include. View more custom dashboards here.
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Once you signup for our reporting package (only $20/mo) we’ll discuss your specific needs and identify top performance metrics to include for your website.