Google uses over 200 ranking signals to determine how authoritative your website is and well it will rank for a keyword. That said, it comes down to ONE signal that carries the most weight. BACKLINKS. Specifically, root domain backlinks, which are the number of websites linking back to you.
Acquiring these is a chore. Getting a large number of other people’s website to link back to yours is a very time consuming and challenging task.
Forget about “buying” links through a broker, using private blog networks or paying a guy in India $20 bucks for a 1,000 links. That will just force Google to slap a penalty on your site and kill any traffic you did have.
For legit “white-hat” backlinks (the only kind that actually work) you need to roll up your sleeves and do some manual outreach. That’s right; talk, email, DM, and interact with people who will benefit from giving you a link. You need to earn it!
How do you that?
Luckily Lee Ann from iPullRank is here to walk us through how we can get these links with as little rejection as possible.
Take it away, Lee Ann..
Depending on your link building strategy, manual outreach may be a part of your overall process – to reach out and build relationships with individuals, organizations and professionals that will find your client’s content both useful and valuable.
A key item to consider when evaluating successful outreach is understanding patterns and gathering insights in order to move forward with your link building tactics. But, there is one aspect of outreach that is sometimes overlooked – the rejection letter.
How do you deal with a prospect that says no? And, how do you know the difference between your prospect needing a nudge in the right direction versus them simply not being the right fit for your strategy?
Often the “no’s” in our inbox can get buried among the maybes and the “no longer updating this webpage anymore”. It is easy to give up on a prospect and move on to the next rather than attempting to persuade your prospect that they are in fact, well, wrong. That your content not only serves them but is worthy to serve as a component on their site.
Here are top rejections occurring in outreach and how you can deal with them.
The “too many requests” so not taking “any requests”
This response occurs because a website owner has received countless requests and this is the direct reason to why they are no longer accepting links (or resources). Website owners, especially those that work within the library services and local government arenas, do not have the resources nor the time to scramble through the many emails that notify them of our resources.
More than likely, you may be using searches that once worked perfectly for you and are sticking with tactics that seemed like the link building holy grail at one point in time.
Here’s the deal – if you are building links it is likely other SEOs are taking notice. They say imitation is the sincerest form of flattery, so know if it worked once it is likely that another link builder took it and ran with it.
This means that after you got that golden link, others went after the same exact link and exhausted that effort.
What To Do About It:
There are multiple ways you can deal with a response like this one. First, recognize that too many link builders have gone down this road and you ought to take the road less traveled by. Use this as an indication that your prospecting efforts are not narrow enough or have been exhausted too much.
Remember the web is a big place and there are plenty of fish in the sea! Try these tricky tactics for getting through: