How to Rank in “People Also Ask” Boxes

How to Rank in “People Also Ask” Boxes

Today we dive into a piece of Google Machine Learning. We’ve seen more and more methods for ranking #0 in search results lately. You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). These People Also Asked (PAAs) boxes have seen a 1,723% growth Read more about How to Rank in “People Also Ask” Boxes[…]

How to Make Your Headlines More Tempting Than a Cinnabon

How to Make Your Headlines More Tempting Than a Cinnabon

Coming up with a great headline is one of the hardest things about writing. You need to be able to grab the attention of people, make them trust you, and convince them to click-through to your page. It’s not easy. It requires capitalizing on things like humor, emotion, fear of missing out (FOMO), education, opportunity, Read more about How to Make Your Headlines More Tempting Than a Cinnabon[…]

Don’t Ignore SEO During Your Website Redesign

Don’t Ignore SEO During Your Website Redesign

This is one of the most important posts we’ve ever shared. The majority of our clients come to us after they’ve had a website redesign confused why their traffic isn’t going up. The answer is always the same. Website design has little impact on optimizing a site for search engines. If only we had this conversation Read more about Don’t Ignore SEO During Your Website Redesign[…]

An SEO’s Guide To Becoming An Excel Power User

An SEO’s Guide To Becoming An Excel Power User

Microsoft Excel is likely the most used program for SEOs. We use the platform for compiling and filtering massive amounts of keyword research, Google Analytics data, Search Console metrics, and additional API plug-ins before creating charts, tables and graphics that can be used to present our findings through a digestable presentation. Getting Started: Build Your Excel Skills Read more about An SEO’s Guide To Becoming An Excel Power User[…]

Tricky (and free) SEO Keyword Tools to Find Hidden Keywords

Tricky (and free) SEO Keyword Tools to Find Hidden Keywords

The days of gathering useful keyword information is long gone, but with a little extra elbow grease there are still methods for uncovering valuable keyword data. Today’s post contains a FREE masterpiece template for setting up an API within Google Sheets to organize in-depth keyword information from both Google Analytics and Google Search Console. This step-by-step Read more about Tricky (and free) SEO Keyword Tools to Find Hidden Keywords[…]

An Introduction to JSON-LD for Technical SEO

An Introduction to JSON-LD for Technical SEO

JSON-LD has been one of the most talked about pieces of technical SEO in 2017. Right up there with machine learning and voice search. In today’s post, Alexis Sanders will help explain what JSON-LD is, why it’s important, and how to get started using it on your own site. Enter Alexis… What is JSON-LD? JSON-LD stands Read more about An Introduction to JSON-LD for Technical SEO[…]

Local Business: Reputation, Rankings, and Revenue

Local Business: Reputation, Rankings, and Revenue

Local SEO Ranking in the local listing results is critical for any local business. In many ways it also abides by a different set of rules than typical organic results. This makes it a unique beast, but one that can be tamed if you understand the rules. Miriam Ellis wrote an article for Moz that broke Read more about Local Business: Reputation, Rankings, and Revenue[…]